When we set out we asked ourselves:

“Why hasn't this been done before?”

Turns out building indestructible pantyhose is pretty f**ing hard.

1

Ignorance is bliss

light bulb

When we started our first thought was what are the strongest fibers we know? Let's just make a pair of pantyhose out of that.

But let's just say we were being a bit naive. And that's probably a good thing because I don't think we would have started if we knew just how hard it was going to be at the start!

1

We don't know what we don't know

The thickness of a fibre is measured in Denier. Pantyhose starts at 100 denier or less. Sheer pantyhose are 30 denier or less.

We quickly found our that most low denier fibers are also low tenacity (meaning they aren't very strong). We needed a miracle fiber that would be both super low denier and super high tenacity.

3

Let's start a process of elimination.

When you think strong fibres, most people's first thought is Kevlar. But the lowest denier Kevlar comes in 1000 denier. So it was a non-starter.

All of the other lower denier fibers we found on the market would break when we'd pull them off the spool with little or no effort.

4

We found the miracle fiber.

Eventually we were able to get our hands on the strongest fiber in the world. 8 times stronger than steel, and used in ballistic applications like bulletproof vests.

We knew 100 denier wouldn't be fine enough for a final product, but at least it was within range of other pantyhose and it gave us a place to start.

After inital testing - we were amazed by the strength of this fiber. Literally none of us could break it. We knew if we could get it in a lower denier we could produce some pretty badass pantyhose with it.

5

This is not going to work.

Warning symbol

But there were a few problems, not only was it not fine enough, the fiber was not dyeable, meaning we'd only ever be able to make white pantyhose, and it had no stretch.

6

I guess we just need to build our own fiber.

Needle and thread

To solve the denier and color issues we went directly to the fiber manufacturers and after a year of R&D developed the first fiber of its kind that was colored, and under 30 denier.

7

Our fiber is so strong it's breaking the machines.

Tools

Now that we had the fiber we needed, we hit another roadblock. It turns out that the strongest fibers in the world are actually so strong they break hosiery machines. After lots of trial and error we ended up hosiery machines down and rebuild the from the ground up to work for our application.

8

Now we need our own machines.

Even once we had the fiber, and the hosiery machines working we still had to figure out how to make the fiber stretch without compromizing the strength of the end product. To do this we developed a proprietary manufacturing process and knit structure that results in a product that is not just ridicuously strong, but also stretchy.

9

Holy shit we did it.

Patent Pending

Even once we had the fiber, and the hosiery machines working we still had to figure out how to make the fiber stretch without compromizing the strength of the end product. To do this we developed a proprietary manufacturing process and knit structure that results in a product that is not just ridicuously strong, but also stretchy.

Our first batch of pre-orders ships Fall 2018.

Meet our girl katherine

Katherine Homuth (Hague) is a serial entrepreneurs, angel investor and the Founder and CEO of Sheerly Genius. Katherine's first venture backed startup, ShopLocket, was acquired in 2014 by global manufacturing and design company PCH. Following ShopLocket's success Katherine went on to become an active angel investor. To help support other women getting into startup investing Katherine founded Female Funders an online education platform which was acquired by Highline Beta in 2017.

She has been named one of the Women to Watch in Wearables, one of Canada’s Top 100 Most Powerful Women and one of Flare’s Sixty Under 30. Katherine has been quoted in the New York Times on fashion tech and was recently interviewed for the Oprah Winfrey Network.

Meet the team.

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